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Wednesday, December 3, 2008

Refrigreator Design Lab Competition


Out of nine tremendously creative and functional household designs produced by the finalists in the 2008 Electrolux Design Lab competition , one design really stood out in the judges minds: The "Flatshare" Refrigerator, by Austrian design student, Stefan Buchberger, whose inspiration came from sharing a flat, of course.

The mess he described in his flat's refrigerator is familiar to most of us who have had roommates, so he came up with a way that everyone could keep their mess a secret from each other, by designing a "to each his own" modular refrigerator that is portable, so when you move, your fridge mess moves with you!

A fridge is a tricky thing to reinvent,” said Henrik Otto, head of Global Design for Electrolux and chair for the jury. “Flatshare, however, manages to be new in a fun and expressive way. A shared refrigerator is also very relevant from a consumer-insight perspective, managing to resolve the needs and wants of the target group.”

As winner of the Electrolux Design Lab competition, Mr. Buchberger receives €5,000 plus a six month scholarship to an Electrolux Group design center!

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