360 Paper Bottle

The 360 Paper Bottle is a container that is versatile in its range of consumer applications. It is made from food-safe and fully recyclable materials. It strategically decreases energy consumed throughout the product life cycle without sacrificing functionality, and enhances everyday consumer usage by offering an environmentally friendly experience.

The crazy idea of selling billions of gallons of water in everlasting plastic bottles to people who already have access to clean water sources is turning our planet into a gigantic garbage heap. Finally, somebody is doing something about that. Brandimage created the 360 Bottle made of paper, which is 100% renewable.

Nice. It's apparently an impossible task to convince a sizable portion of our population that there's no need to clutch a bottle of water like a baby with a pacifier all day long. So, might as well limit the amount of harm done. These paper bottles are good for just about any liquid, too — not just water.

If this idea can even make a dent in the 60 million plastic bottles tossed each day in the U.S., Brandimage deserves an award. Wait. The company received an IDEA (International Design Excellence Award) for this design. Bravo. Now if they could just get those silver-tongued water hucksters and bottle-sucking sheep to buy into it.

Source:

http://www.idsa.org/IDEA_Awards/gallery/2008/award_details.asp?ID=35918167

http://dvice.com/archives/2008/11/paper_water_bot.php